THE COPYWRITER’S MANIFESTO

Never work for free.

Don’t work without a contract.

Work with people you like.

Don’t charge an hourly rate.

Read like it’s your job.

LinkedIn. (Then Twitter. Then Instagram)

Get a good headshot.

Have a great website.

It’s okay to say you’re a writer.

Communicate clearly and often.

If you can call, call.

Make the first move.

If you’re excited, let yourself be excited.

Overworked means under inspired.

Retainers, retainers, retainers.

Ask yourself, How will Client X contribute to *my* story?

Rewrite until it’s better than good.

Be interested and interesting.

Go for a walk.

Know Thy Grammar and Spelling.